Facebook’s rebranding as Meta has created a real race to create the first fully functional Metaverse. There are basically two opposing ideological approaches. Community-driven vs. enterprise-driven, decentralized vs. centralized, crypto vs. corporations. The latter now want to join forces and create a uniform industry standard for the construction of digital parallel worlds.
That’s what the companies called it. Metaverse Standards Forum in life. The conglomerate includes tech giants like Microsoft either Goalgame makers like epic gamesbut also corporations from other economic sectors such as IKEA. A total of 37 companies belong to the organization. Together they want to focus on “pragmatic, action-oriented projects” to create uniform standards, for example for AR and VR technologies, and thus make the metaverses interoperable.
Interesting: A representative of the crypto space is sought despite prominent Metaverse projects such as the sandbox either Decentraland vain. However, according to the website, the forum is open to everyone.
While the founding members come from a wide variety of industries, one company does not make the list, but is credited by market observers with a future leadership role in the metaverse: Apple.
The tech giant is keeping a low profile on the topic of virtual worlds, but CEO Tim Cook hinted in January that it was all about “innovation” and “emerging technologies.” The word “metaverse” was not mentioned, Bloomberg However, according to Apple, it is working on its own headset that should contain AR and VR elements. Market watchers take this as an indicator. However, there has been no official presentation yet.
With such a move, Apple would be in direct competition with Meta. The social media group made the Metaverse a prestige project and has since invested billions in research and development. However, it remains to be seen to what extent a new competitive situation could emerge here.
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