- The major British bank HSBC is putting sensors in the direction of the Metaverse. A partnership with the game was announced in a press release. The sandbox.
- Specifically, HSBC is buying a virtual piece of land in the Metaverse game. It is not known how much the bank paid for it. However, one would like to use the area to target sports, esports and gaming enthusiasts and get in touch with them.
- Overall, the bank sees great potential in the Metaverse. Suresh Balaji, HSBC chief marketing officer, said in the statement:
At HSBC, we see great potential to create new experiences through new platforms that open up a world of possibilities for our current and future customers. Through our partnership with The Sandbox, we are entering the metaverse that allows us to create innovative brand experiences for new and existing customers.
- Sandbox has already secured a large number of institutional partnerships in the past. More recently, for example, luxury fashion house Gucci latched onto the Metaverse game.
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