These industries will be affected by NFTs in 2022

From ticket sales to sports disability: how NFT is changing the sports industry

Professional sports have already shown that a product based on NFTs can attract a large number of people, and therefore deserves a detailed look: NBA Top Shots, the well-known pioneer project of the US basketball league, already It has more than a million users. : Within the short there are commercial highlights clips. The big leagues in Europe have long since jumped on the bandwagon. For example, the Bundesliga has partnered with Sorare (NFT-based fantasy manager) and Topps (cards).

This year we will see the next steps of evolution: professional clubs from various sports will launch their own NFT projects in queues and initially elevate existing revenue models to the blockchain, from autograph cards and season tickets to lifetime memberships. .

Ticketing is the most obvious area of ​​application here. Ticketing departments are currently underutilized due to audience limitation caused by the pandemic and could initiate new solutions accordingly. Tickets can be linked via NFT with additional access rights or catering options that can be exchanged at the same time.
At major events, the resale of tickets or the verifiability of final tickets, for example, will soon be controlled via NFTs; furthermore, creative NFT projects such as this year’s Australian Open will soon become standard.

Individual athletes will also continue to monetize their popularity with the help of NFT (superstars like Tom Brady and Lionel Messi are already active here) – in addition to their own collectibles, fixtures and worn jerseys, up-and-coming talents could let their fans bet on their future. : Selling percentages of future revenue from contracts and sponsorships as NFTs, e.g. B. protect against sports disability.

Artists can use NFTs to set the pitch in music

Last year, the “Kings of Leon” were the first band to tokenize an album, American rapper (and Coinbase investor) Nas and other artists are selling shares of their streaming revenue as NFTs. Numerous musicians will follow these examples this year, and concert organizers will also use the ticketing potential of NFTs with a view to sport.
The fact that NFTs are often removed in the form of auctions offers musicians the opportunity to deplete their fans’ willingness to pay and promote themselves independently of major labels and promoters. A new form of crowdfunding that can be transferred to other areas (artists from any discipline could join, from Instagram influencers to portraitists).

“Is that real?” How NFTs relegitimize luxury

There will also be status symbols in the metaverse, so it’s far-sighted that Gucci or Louis Vuitton are already testing early NFT cases. Until now, though, this has mostly been about branding. Several advantages of blockchain – transparency, traceability, and security against tampering – are particularly attractive to industries that suffer heavily from counterfeiting. So this year we will see more and more luxury items being sold at the same time as an NFT.

It’s not just about offering a digital twin of the item to publish it in the metaverse. Hermés bags, Patek Philippe watches, Catier necklaces – NFTs can be used as certificates of authenticity and ownership of these luxury items. The unique nature of NFTs allows me to prove that a luxury good is genuine and that it really belongs to me, which also makes it easier to resell. It’s no wonder that the StockX sneaker platform, where sneaker fans trade rare sneakers, recently integrated NFT.

More confidence in cars thanks to blockchain

at least since this tweet from Lamborghini it is clear: NFTs do not stop at the automotive industry. Regardless of what exactly the individual sports car manufacturers are planning: the most expensive products being resold in bulk are cars. Therefore, in 2022, the first manufacturers will link new cars to NFTs. Initially for marketing purposes, but in the medium term also to increase its resale value.

Because with the help of the blockchain, I can not only prove the number of previous owners of a car, but also provide reliable information on repair and accident history. As soon as individual manufacturers offer this option, others will have to do the same.

Block after block: NFT and real estate go well together

Houses and apartments are coveted investment objects in times of a sustained real estate boom. But to invest money in stones, one has to lay hands on large sums of money. Up to now. Ingenious real estate marketers will change that this year, by making it possible to buy parts of a Berlin loft or a Hamburg city villa through NFTs and thus participate in their value development with a much higher capital investment. less.

NFT instead of Instagram: tourism can benefit

Austrian vignettes from past winter seasons on the windscreen, the Sylt sticker on the back: everyone who passes by likes to show it off. Business-minded tourist destinations will take advantage of this, selling NFTs as proof of attendance. Climb Mount Everest? Enter the Taj Mahal? Did the beach of “La Playa” amaze you? With a badge on the blockchain, this can be proven once and for all in the future. As soon as one attraction offers this, many others will follow suit.

Doing good with NFT: non-fungible non-profit uses

More and more charities are discovering the potential of NFTs. The technology is ideal for fundraising, not only because it is transparent and decentralized. Each NFT can be donated or auctioned for a good cause, so that new funds are generated for the benefit of charitable projects from this new type of value creation. Vodafone led the way with the world’s first SMS. Additionally, NFTs can be set up so that royalties are donated with every resale, or even every time a charity video is viewed and shared. The opportunities are numerous and are already being exploited by a national park in the Congo, as well as by corporations and individual philanthropists. NFTs are here to stay. With them you can not only earn money, but also do good.