Adidas presents its own NFT collection to advance the Metaverse. To do this, the company works with The Sandbox and Coinbase.
Shortly after Nike announced the launch of NFT RTFKT Having bought, the main competitor reports Adidas speak. The German sporting goods manufacturer is now also getting into the NFT game. A press release available to BTC-ECHO shows that Adidas has worked with some prominent names on the scene to launch their own collection.
The NFT series in cooperation with Boring monkey yacht club, gmoney and the team behind Comic PUNKS It should be on sale starting tomorrow, December 17. Adidas NFT owners will get exclusive access to the company’s offerings. An NFT should cost 0.2 ETH.
“It is very comforting to see a culturally influenced brand like adidas Originals working so closely with the NFT community,” said gmoney. “At every step, they engaged the right partners from the crypto communities, Metaverse, and NFT and listened to their thoughts from the beginning,” continued gmoney.
The cat is out of the bag
In the press release, Adidas finally confirms to what extent the company is using blockchain gaming. The sandbox cooperate. Consequently, you can protect virtual handheld devices and physical products suitable for gaming with an Adidas NFT. The company also acquired a piece of land in the blockchain gaming empire and wants to fill it with exclusive content and experiences.
“As part of our ambition to celebrate the ideas that are defining a new era of originality, we landed at the forefront of creativity in the open metaverse,” said Erika Wykes-Sneyd, vice president of marketing and communications for Adidas Originals. “It is a natural place for Adidas Originals to enter – a wild world where the possibilities are truly limitless and where everyone can live out their most original ideas and are rewarded for it.”
Now it is also known what the cooperation between Adidas and Coinbase is about. In the NFT project, the crypto exchange is tasked with storing digital assets for Adidas.