Michael Jordan and his son Jeffrey introduced HEIR, a Solana-based Web 3.0 fan engagement platform. HEIR has received seed funding of $ 10 million and will launch in 2022.
Six-time NBA champion and Chicago Bulls legend Michael “Air” Jordan now has plans for Web 3.0 too. He announced that he would launch a Solana-based app platform to engage fans alongside his son Jeffrey. This platform, called HEIR, will offer its own token, which will be minted on the Solana blockchain. Michael Jordan also capitalizes on the potential of NFT assets. HEIR gives fans the limited opportunity to join an athlete’s so-called “group”. In this exclusive area you have access to special benefits and fan items.
With the new capabilities of Web 3.0 3, the HEIR platform will offer creators of original cultural works and those who consume them early on with new decentralized functions that promote ownership. We believe in the power of property and legacy for all
This is HEIR’s creed in an initial announcement. Behind HEIR are Michael Jordan, Thrive Capital (investors from Instagram, Stripe, Slack, Robinhood, Github) and a group of industry leaders from the fields of sports, technology and entertainment. The seed funding raised $ 10 million.
Michael Jordan is already active as an investor in Dapper Labs
Michael Jordan’s son Jeffrey will co-run the company with former Nike brand manager Jeron Smith and marketing consultant Daniel George. The HEIR platform is scheduled to go live in 2022. It is by no means Michael Jordan’s first step into the crypto space. In March, he participated in NBA Top Shot publisher Dapper Labs ‘$ 350 million funding round. In November, he joined Mythical Games’ Investor Round C, which raised a total of $ 150 million.