It seemed like Adidas could win the battle for dominance of the Metaverse. But now Nike speaks.
With the acquisition of fashion producer NFT RTFKT Nike is taking another step towards the Metaverse. The US sporting goods manufacturer wants to offer “the next generation of collectibles that combine culture and games,” the company said in a press release.
RTFKT was only founded by three friends early last year during the corona pandemic. The company, which according to its own statements “was born in the Metaverse,” set itself the goal of uniting the world of NFT and gaming with unique sneakers and digital artifacts.
“This acquisition is another step that will accelerate Nike’s digital transformation and allow us to serve athletes and creatives at the intersection of sports, creativity, games and culture,” said John Donahoe, Nike president and CEO, Inc. “Our plan is to invest in the RTFKT brand, to support and expand its innovative and creative community and expand Nike’s digital presence and capabilities,” said Nike.
RTFKT also expects to further advance the Metaverse brand through the acquisition. “Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we look forward to growing our brand, which was created entirely in the Metaverse,” said Benoit Pagotto. -founders of the company.
It was time for the US sporting goods manufacturer to work harder on Metaverse. The main competitor, Adidas, has been shining with some announcements in the field during the last weeks. In addition, it now also adorns Boring Ape NFT the profile picture of the German company on Twitter.
At Nike, however, things have been quiet lately, although the Metaverse seemed to have been conquered at the end of October. At that time, the American sportswear manufacturer filed an application for “virtual goods,” in other words: virtual garments, with the Patent and Trademark Office.
Nike had already positioned itself in the digital world in April 2019. At that time, the company applied for a patent on “Cryptokicks”, with the idea of issuing an NFT at the same time as the physical shoes. However, a start date has not yet been communicated.
The truth, however, is that it will continue to be exciting to see who can win the race for sportswear in the Metaverse.