Last week, Ubisoft, the first major video game publisher, ventured into the NFT space. However, the measure raises strong criticism.
At the beginning of the year, not many believed that NFTs were much more than a temporary hype in the crypto space, similar to the ICO hype a few years ago. But far from it: the NFT division is now a billion dollar business and has established itself in the world of art, music and sports. The gaming area is serviced by blockchain games like Axie Infinity, Decantraland, and The Sandbox. But what about the big publishers and studios? Where to stay? Rock star, Electronic Artsand Valve? The answer: take your time.
However, last week we received news that the French publisher Ubisoft now he dares to take the first step, and not only for a small indie game, but with a title called AAA, a real box office success. We talk about the one that appeared in 2019. Tom Clancy’s Ghost Recon: Breakpoint. Shooter players must have access to weapon skins, outfits, and vehicles, which they then don’t know will be managed on a Ubisoft server, but rather as an NFT on the blockchain. We inform.
As a result of the news, the price of XTZ also skyrocketed, because Tezos Blockchain acts as the core technology for the Ubisoft NFTs that are gradually appearing.
However, there were no storms of enthusiasm online, at least not yet.
NFT ad video has now been removed
On the contrary: the news was received extremely negatively in the gaming community. It even went so far that the video, which Ubisoft North America posted to its own YouTube channel in time for the announcement, has been “delisted” so it can still be found for those who have a link, but it appears. in the search results. however, it is no longer on. The reason: At the time of this writing, the video had 180,000 clicks and generated a good 23,000 responses. Nearly 1,000 of them were Likes, the rest were Dislikes, resulting in a rate of just 4 percent of viewers who liked the video.
The comments below the video provide detailed information. So writes one: e user: this was the day “that Ubisoft decided to just get completely mad.” A: The other: r writes: “We no longer have to boycott them, they will do it themselves.” Positive comments: none. There are also criticisms of Reddit. For example, one comment said sarcastically: “Who plays for fun when you can also bet on a speculative market?”
Another: r writes, “What happened to just making good video games?” And thus raises a question that is currently worrying the gaming community, in addition to the announcements from NFT. Because payment-to-win methods, which hide important game content behind payment barriers, have long since degenerated into everyday life in the video game industry, much to the frustration of gamers. The new division of play-to-win games (see, for example, Axie Infinity or The Sandbox), in which players can win cash in the form of crypto tokens through successful play, solves the problem of ” Just Good Video Games “They Use Don’t put fun in the game instead of profit, from publishers and players alike – inside.
Pay to win, play to win and a new bright side
And yet there are now voices on the net who want to have discovered a ray of light between playing to win and pay to win, especially in the form of Ubisoft’s current ad, primarily in the NFT space.
Because NFTs don’t solve the basic problem of greed for profit, of course, but Ubisoft hasn’t come up with altruistic motives either. However, at the same time, players can participate in the success and failure of the respective games thanks to the NFTs. Rare items from popular games will be more valuable in the future than those from lesser-known games. And thanks to DLT, assets are no longer stored on centralized platforms, for example in the form of a Steam library, but in players’ wallets. For example, u / wyzard135 writes in a Reddit post that NFT itself is not the problem, but rather the “excessive monetization trend of games”, which is placed above its actual quality.